Client
The Marketing Practice
Project
Argus - Media Planing tool
Industry
B2B Marketing
Category
Data products
Design
Product discovery
Software development
Support
Task
To replace the need to manually move media planning information from Salesforce to the Argus platform.
Action
We worked with a group of account and campaign managers from the UK and US. After carefully planning the best software strategy approach, our MVP development team built a software prototype which went through different UX/UI design iterations. Then we built the tool and tested extensively before releasing.
Result
Media managers can now create campaigns 30% more quickly. And because of its automation rather than need for human input, errors have been reduced by 20%. This in turn has benefited productivity for the finance department who now have one accurate system – rather than multiple – to keep track of invoicing.
