Client
The Marketing Practice
Project
Argus - Web ID
Industry
B2B Marketing
Category
Artificial intelligence (AI)
Data products
Design
Machine learning (ML)
Product discovery
Software development
Support
Task
A MVP development project for us to build an in-house app for Argus software that tracks the IP addresses of site visitors. And then use this information alongside internal and external data sources to add intelligent insights, helping to create sales leads.
Action
There are several 3rd party applications that do a similar job, but we wanted to create an in-house, more cost-effective and efficient tool. Our software development team built our own version of the best available and added an internal blacklist tool that filters out irrelevant IP addresses to make the information even more accurate.
Result
Web ID is now processing millions of records of data, adding extra value, insights, and depth to multiple client campaigns.
