Client
The Marketing Practice
Project
Argus - Saleforce App
Industry
B2B Marketing
Category
Artificial intelligence (AI)
Data products
Design
Machine learning (ML)
Product discovery
Software development
Support
Task
To create a ‘mini-Argus’ that sits within Salesforce and delivers key information and data to clients in their own SFDC environment, so they can see insights without having to switch software.
Action
We worked with Kingpin and Salesforce to determine what was the most important information and what was feasible. Our software strategy and UX/UI design outlined the look and feel. Then using Salesforce APIs, our MVP development team built the app and released the tool into the Salesforce app store.
Result
The app has been well received by clients at this early stage.
