Task
To replace the need to manually move media planning information from Salesforce to the Argus platform.
Action
We worked with a group of account and campaign managers from the UK and US. After carefully planning the best software strategy approach, our MVP development team built a software prototype which went through different UX/UI design iterations. Then we built the tool and tested extensively before releasing.
Result
Media managers can now create campaigns 30% more quickly. And because of its automation rather than need for human input, errors have been reduced by 20%. This in turn has benefited productivity for the finance department who now have one accurate system – rather than multiple – to keep track of invoicing.
