Our own MVP development project

Leads United brings buyers and sellers together with less friction and some clever AI

Client The Marketing Practice
Project Argus - Saleforce App
Industry B2B Marketing
Category Artificial intelligence (AI) Data products Design Machine learning (ML) Product discovery Software development Support
Task

Build a lead marketplace where the buyers and sellers come together to exchange leads on a safe, fair, and transparent platform. Broadly made up of three parts: the buyer’s section, the seller’s section and the transaction section.

The buyer’s section is where buyers can publish your requirements and budget. The seller’s section contains overviews of sellers and examples of their leads. The transaction part is for safe transactions of data and funds between buyers and sellers. This is all wrapped up with our advanced matching, reporting and data validation.

Action

A deep review of the current industry processes, user research, and analysis on the competitive landscape fed into persona, and user journeys. We have a software prototype and product design and design system that are in the first development cycle.

Result

We are currently running through Agile development phases to iterate our MVP.

Leads United Portfolio 01
Leads United Portfolio 02
Leads United Portfolio 03
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