A static whitepaper library, rebuilt into a living content hub.
Infotech Crowd launched as a static whitepaper repository and struggled to hold anyone’s attention. We rebuilt it as a dynamic, preference-based content hub — real-time news feeds, a recommendation engine, and a brand refresh to match.
From homepage to gated download, in one flow.
Static content,
static engagement.
Infotech Crowd launched as a static repository of gated whitepapers. It worked, technically — but dwell time was low and there was little reason for a visitor to come back a second time.
The brief was to reposition the platform as an actual thought-leadership hub for tech decision-makers, not just a download form with a logo on it.
Four pillars behind the relaunch.
We rebuilt Infotech Crowd around content that updates itself and adapts to the reader, not a static library that goes stale the day it ships.
Real-time news integration
Live news feeds via the Google News API sit alongside the whitepaper library, so the hub has something new on it every day, not just at each content drop.
Personalised recommendations
A recommendation engine adapts what a visitor sees based on their preferences and behaviour, instead of showing every visitor the same static list.
Brand refresh
An updated visual identity gave the platform a simpler, more modern look in line with its new role as a content destination, not just a lead form.
Global performance
Performance and accessibility work kept the platform fast across the 15+ countries its readers download from.
From static PDF library to daily destination.
Hundreds of downloads,
every month.
Infotech Crowd now delivers hundreds of gated downloads a month across 15 countries, with a growing global audience that comes back — not just a one-time download and gone.
It’s a genuinely different platform to the static repository it replaced, and it’s still the syndication hub the wider business builds content strategy around.
Real-time news feeds via the Google News API
A recommendation engine personalised to each reader
A modern brand refresh across the whole platform
Hundreds of gated downloads delivered every month
A growing audience across more than 15 countries
Meaningfully higher dwell time and engagement
Strategy to relaunch in one quarter.
Consultation & strategy
Q2 2023
Design, build & relaunch
Q3 2023
Ongoing content growth
Since 2023
AWS
Node.js
React.js
Next.js
Google News APIHigh Digital didn’t just redesign our website — they redefined what Infotech Crowd is. Their strategy, design and technical execution gave us a platform that’s now central to our business growth.
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Questions, answered straight.
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- Your reporting is a mess and you need a real platform underneath it.