Task
Originally set up as an online repository for whitepapers, the team at Infotech Crowd needed to improve visitor engagement and site dwell time.
Action
Our job was to reposition Infotech Crowd as a thought leadership hub for the tech sector. We achieved this by incorporating industry news and media into their existing content library. This website development project introduced dynamic content based on user-preferences, coupled with Google News. To support the relaunch of the platform, we refreshed the current branding to better reflect the simplicity of the site and the modernity of the content.
Result
The changes brought Infotech Crowd to life as a real-time news and information site for tech professionals. The site now has a rapidly expanding base of users, delivering hundreds of gated downloads a month across 15 countries.
