Challenge
Enrich B2B was conceived as a joint venture to solve a persistent issue in B2B marketing: verifying if a lead still works at the company. Stale data and outdated contact lists were undermining outreach efforts. Enrich B2B set out to create a tool that performs real-time LinkedIn lookups to validate lead information and return a confidence score.
Approach
High Digital partnered with Enrich B2B to bring this concept to life, using its experience in MVP delivery and B2B product strategy. The development team built a functional prototype designed around client input, test cases, and branding from day one.
MVP Build
We built the prototype with live LinkedIn lookup functionality and scoring logic.
Design System
Developed a custom branded design system to ensure consistency and scalability.
UX Testing
Conducted user testing with prospective clients to improve usability and value perception.
Real-Time Data Checks
Built backend functionality to simulate real-time lookups and return lead confidence metrics.
Outcome
The Enrich B2B beta launched in August 2022 and received strong positive reception. The product is already attracting paying customers and continues to evolve based on feedback from early adopters.
Timeline
Concept to MVP
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March 2022 – July 2022
Beta Launch
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August 2022
Ongoing Product Development
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September 2022 – Present
Technologies Used
Cloud Infrastructure
AWS
Backend
Python
Node.js
Integrations
Browser automation / API
Frontend
React.js
