A joint venture built to stop teams chasing stale leads.
Enrich B2B set out to solve a simple, costly problem in B2B marketing: does this lead still work where a list says they do? We partnered with Enrich B2B as a joint venture to build Enrich B2B: a tool that runs real-time LinkedIn lookups against every contact and returns a confidence score.
From the marketing site to real-time lead scoring.
Great lead lists,
going stale by the week.
Enrich B2B was conceived as a joint venture to solve a persistent problem in B2B marketing: verifying whether a lead still works at the company a list says they do. Stale data and outdated contact records were quietly undermining outreach — wasted sends, wasted calls, wasted quota.
Enrich B2B set out to build a tool that performs real-time lookups against a contact's LinkedIn profile and returns a confidence score, so teams know which records to trust before they act on them.
Four pillars behind Enrich B2B.
High Digital partnered with Enrich B2B to bring the concept to life, drawing on our experience in MVP delivery and B2B product strategy. The team built a functional prototype designed around client input, test cases and branding from day one.
MVP build
We built the prototype with live LinkedIn lookup functionality and scoring logic behind it, not just a UI mockup of the idea.
Design system
A custom branded design system was developed from day one, so the product could scale in scope and stay visually consistent as it grew.
UX testing
We ran user testing with prospective clients throughout, to sharpen usability and prove value perception before launch, not after.
Real-time data checks
Backend functionality was built to simulate real-time lookups and return lead confidence metrics clients could actually act on.
From joint-venture concept
to a paying product.
Live since 2022, still evolving.
Enrich B2B's beta launched in August 2022 and was met with strong positive reception. The product is already attracting paying customers, and development continues based on direct feedback from early adopters.
It was built to keep going — the scoring logic and design system underneath were built to take on new data sources and use cases without a ground-up rebuild.
Real-time LinkedIn lookups on every lead, not a stale export
A confidence score attached to each contact record
A functional prototype built around client input and real test cases from day one
A custom branded design system ready to scale with the product
Usability sharpened through testing with prospective clients
A beta already attracting paying customers
Five months from concept to beta.
Concept to MVP
March – July 2022
Beta launch
August 2022
Ongoing product development
September 2022 – present
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Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.