Challenge
Argus, a lead generation platform, had been in a stalled development cycle since 2015. The platform was a patchwork of inconsistent design elements, disjointed data structures, and unclear product direction. The team behind Argus needed a strategic technology partner to bring their original concept to life and transform the platform into a market-ready solution.
Approach
High Digital collaborated closely with Argus to overhaul both the product and the process. Our UX/UI design and product management teams conducted deep discovery workshops to understand Argus’ core vision, stripping the platform back to essentials and rebuilding with clarity, purpose, and user experience at the centre.
Product Redesign
We created a new design system to ensure interface consistency and improve usability across the platform.
Data Rationalisation
We restructured the platform’s data architecture to improve performance, analytics, and scalability.
Business Intelligence
Embedded BI tools give the Argus team real-time insight into lead activity, customer behavior, and campaign performance.
Agile Product Management
We led structured sprints to ensure clear priorities, reduce delays, and increase stakeholder visibility throughout development.
Outcome
The Argus platform was launched ahead of schedule and delivered immediate commercial impact. The revitalised platform has since received industry recognition and continues to evolve with support from the High Digital team, maintaining its innovation advantage in the martech space.
Discovery & UX/UI Design
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Jan 2022 – Mar 2022
Development & Go-to-Market
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Apr 2022 – Sep 2022
Ongoing Enhancements
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Oct 2022 – present
Technologies Used
Cloud Infrastructure
AWS
Backend
Python
FastAPI
Database
MS SQL
Frontend
React.js
