Task
The team behind Argus approached us with the software development challenge of taking their unique lead generation platform from concept to market.
Action
Argus required significant renovation as well as innovation before being ready to launch. Having been stuck in development since 2015, Argus was a patchwork of design elements and data types. Our UX/UI design and product management team immersed ourselves in their business and stripped everything back to focus on their original goal. We put BI analytics in place and a design system to ensure consistency and great results.
Result
The Argus platform was launched to the market ahead of schedule, delivering immediate returns while picking up a few awards along the way. Our teams remain close, evolving the platform to maintain its unique edge in the martech space.
