Challenge
oneninefive are demand-generation specialists helping global B2B brands connect with buyers. They approached High Digital for support across multiple initiatives: to maintain their current tech stack, evolve their digital infrastructure, and develop bespoke digital products to expand their suite of data tools.
Approach
We began by engaging directly with oneninefive’s internal team to understand their daily operations and the strategic objectives behind each project. Technical leads guided us through their digital environment, outlining both its strengths and limitations.
With a clear view of the system landscape, we formed a cross-functional team of developers and designers who could integrate seamlessly with oneninefive’s workflow.
Key contributions included:
Infrastructure Support
Maintained and improved their existing tech stack
Product Management
Provided expert guidance and hands-on collaboration with internal stakeholders
Bespoke Tool Development
Designed and built two new MVP data tools and enhanced the campaign hub
Operational Improvements
Identified and implemented enhancements to data flow and user processes
Outcome
The collaboration resulted in the launch of two new MVP data tools and a redesigned version of the oneninefive campaign hub, empowering bidding partners with improved functionality. During development, our team also uncovered and resolved inefficiencies in operational workflows, streamlining performance. More applications are scheduled for release as the partnership continues.
Timeline
Discovery & Support Onboarding
-
Q1 2023
MVP Development & Launch
-
Q2 2023 – Ongoing
Technologies Used
Cloud Infrastructure
Azure DevOps
Backend
Python
Node.js
Database
MongoDB
PostgreSQL
Frontend
React.js
Next.js
